Designed by
Judyta Baczkowska

Sustainable Beauty
My thesis proposes that by selling application tools- five reusable brushes and the case  as an heirloom quality investment, separate from the more frequently purchased pigment, not only are new emotional attachments formed with these devices that beget lest waste, but new aesthetic understandings away from unattainable perfection can emerge. As part of this research, these ideas will also be tested through designs for selling and testing products in stores used by the majority of consumers such as SEPHORA or TARGET.  The beauty industry is growing rapidly in the USA. “Global cosmetic industry has been showing 4,5 % of average annual growth in the last twenty years”.(Szutowski and Szułczyńska 2017).
This thesis research toward a master’s degree in industrial design investigates how the design of pigmented cosmetics for a popular audience leads to an over-consumption and waste of environmentally harmful petroleum-based materials. Observing how the marketing of these products promises its audiences a self-image of perfection based on daily concealment of flaws, the correction of asymmetry, and amplification of allure reveals an agenda of constant use. Crafted over decades by socially compelling this definition of beauty, the American cosmetics industry has built an economy that ensures itself a stream of self-perpetuating income without addressing the unsustainable approach to raw materials.  Specifically, application tools and containers of pigments like brushes, wands, casings are inseparably packaged with the coloring media. Once the cosmetic substance is depleted, these mostly plastic items are discarded. 

Judyta focuses on refining humanity’s behaviors and activities, such as overconsumption, rapid technological development, which profoundly influenced the world’s ecosystems.
She believes that creating a strong relationship between the present routines and new, environment-conscious solutions could create a new tomorrow for the planet.
Personal web:


© 2021 Pratt Institute MID